Services-img
Corporate or Custom Publishing not only aims to build a relationship of trust and loyalty with customers, it creates high levels of response, increases brand loyalty, generates uplift in sales and promises long-lasting impact. It is an activity wherein corporate houses outsource their custom publishing and printing requirements of content, design, advertising, distribution and translation to a specialised agency. In fact, it is the second fastest growing market medium after internet advertising.

With global research proving that, on an average, a corporate publication is read 25 minutes more than an online advertisement (5 seconds), billboard advertising (8 seconds), radio advertisement (20 seconds) and TV advertisement (30 seconds), little wonder that more and more corporate entities are opting for this communication tool than ever before.

MaXposure Media Group, the largest custom publisher in the country with a bouquet of corporate magazines, is a full service media organisation spread across the dimensions of content, design, production, digital solutions, advertising, distribution and translation. The group ensure every aspect of a project, from its conceptualisation to completion, is taken care of.

From lifestyle, luxury, fashion, travel to banking, real estate and hospitality, MaXposure Media Group has a rich profile of titles. The group works in tandem with the client to achieve a product that not only mirrors the brand's values but also reinforces the same with the readers. What's more, the group's vast network of resources helps the client to connect with its customer at every step.


The Power of Corporate Publishing






Growth

Custom publishing is the second fastest growing market medium after Internet advertising. It has carved a niche for itself in the industry and is rapidly growing.








Attention

Custom magazines manage to engage
78% readers




BRAND IMAGE

Custom magazines, creates brand image for companies selling products and services that can't be differentiated on functionalities. They help readers hold a positive view about the brand.




Informative Medium

Magazines are an informative medium. Custom magazines influences purchase behaviour giving readers cues on what to buy, more so than newspapers or even TV.




High Value

Magazine readers are better educated, with higher purchasing power. Thus, they deliver clients that are the hardest to reach and amongst most influential of opinion makers.




Reception

Magazine readers recall over 90% of what they see and read. By placing a custom magazine in their hands, you can actively engage your readers and rely on their recall value.




Target Audience

The major advantage of having a customised magazine is the ability to reach a specific audience. Advertisements carried out in such magazines puts it in the mind of a frequent traveller.




Revenue

Corporate Publishing allows you to generate profits through sale of items, services and any fundraising events that they may have alongside the selling and promoting goods and services they provide.




Cost-effective

Custom magazines allows for the company and it's brand to have a cost effective method of exercising their communication with not just the client but also their current market landscape.

The Power of Corporate Publishing

Growth

Custom publishing is the second fastest growing market medium after Internet advertising. It has carved a niche for itself in the industry and is rapidly growing.

Attention

Custom magazines manage to engage
78% readers

BRAND IMAGE


Custom magazines, creates brand image for companies selling products and services that can't be differentiated on functionalities. They help readers hold a positive view about the brand.

Informative Medium


Magazines are an informative medium. Custom magazines influences purchase behaviour giving readers cues on what to buy, more so than newspapers or even TV.

High Value


Magazine readers are better educated, with higher purchasing power. Thus, they deliver clients that are the hardest to reach and amongst most influential of opinion makers.

Reception


Magazine readers recall over 90% of what they see and read. By placing a custom magazine in their hands, you can actively engage your readers and rely on their recall value.

Target Audience


The major advantage of having a customised magazine is the ability to reach a specific audience. Advertisements carried out in such magazines puts it in the mind of a frequent traveller.

Revenue


Corporate Publishing allows you to generate profits through sale of items, services and any fundraising events that they may have alongside the selling and promoting goods and services they provide.

Cost-effective




Custom magazines allows for the company and it's brand to have a cost effective method of exercising their communication with not just the client but also their current market landscape.

X
X

Contact us