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Client: Axis Bank Publication: Priority Magazine Frequency: Quarterly Target Audience: All the mass affluent customer base of Axis Bank pan India.
The quarterly magazine reaches out to the mass affluent segment of Axis Bank with reader-friendly content related to travel, food, wellness, environment, celebs, technology and fashion. Apart from these, subjects related with financial institutions like smart investments, home loans and long-term savings are a part of this magazine. The content of these articles are crispy and informative, ensuring at the same time a good leisure read.
As Priority Banking is designed to give the highest level of "priority" through preferential treatment and select benefits, the magazine does the same. It serves as an eclectic read for the intelligent and well-read customers of Axis Bank. The main objective is to give it a certain exclusivity keeping in mind the readers it caters to.
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