Shubh-yatra
Spice-route
Spice-route
Client: Air India Publication: Shubh Yatra Magazine Frequency: Monthly Website: shubh-yatra.in Target Audience: Caters to all Air India passengers
(Domestic & International).
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Shubh Yatra Magazine is an exclusive monthly bilingual (Hindi & English) in-flight magazine of Air India, seeks to be the strong bond between the legacy brand, Air India, and its passengers. In the last three decades, the readers were offered two magazines - Swagat for Indian Airlines (domestic operation) and Namaskaar for Air India (international network). With the merger of the two airlines into one beginning June 2011, the readers are offered a single in-flight magazine which is a reflection of the corporate entity, Air India, and the country, India.
IN THIS ISSUE
INDIAN EPICS ARE TIMELESS
Amish Tripathi on his love for mythology and travel
Rush Hour
Discover the waterfalls in the Western and Eastern Ghats
Concoctions of goodness
Why mixologists are turning to natural ingredients
Tales of the past
Discover the fine architecture of Morena and Gwalior
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