Shubh-yatra
Spice-route
Spice-route
Spice-route
Client: Air India Publication: Shubh Yatra Magazine Frequency: Monthly Website: shubh-yatra.in Target Audience: Caters to all Air India passengers
(Domestic & International).
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Shubh Yatra Magazine is an exclusive monthly bilingual (Hindi & English) in-flight magazine of Air India, seeks to be the strong bond between the legacy brand, Air India, and its passengers. In the last three decades, the readers were offered two magazines - Swagat for Indian Airlines (domestic operation) and Namaskaar for Air India (international network). With the merger of the two airlines into one beginning June 2011, the readers are offered a single in-flight magazine which is a reflection of the corporate entity, Air India, and the country, India.
IN THIS ISSUE
UNIQUE ART
In Rajasthan rural ladies used to decorate their home with Mandana Art.
The art of being indian
Air India's upcoming art museum to display rare works of Indian art
What will the bride choose?
Indian designers on redefining the trousseau
'dame judI dench has a fantastic sense of humour'
Ali Fazal on his new friend and next Hollywood release
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