Client: Daimler India (Bharat Benz) Publication: Smarttrucking Frequency: Quarterly Target Audience: Customer base of Daimler India pan India
The official magazine of BharatBenz (Daimler India), the magazine reflects the core values and philosophies of the brand. Smarttrucking is a quarterly dose of not just updates from Daimler and its products, but as a market leader the prime focus of the magazine is to throw light on whats happening in the commercial vehicle industry on the whole, from in-depth market analysis to insightful developments on the industry, to problems faced by the drivers, tips on fleet management, tyre care and news from the highways, etc.
Human Resources in Logistics
While technology upgrades in the logistics sector mean higher growth, the real game changers are the employees.
On the Highway
We drive from Srinagar to Kanyakumari along the North-South corridor.
Warehouse Automation and Safety
Why an automated warehouse is a smart choice.
Truck maintenance guide
Usually engine oil, brake oil, tyre pressure and condition should be checked before every trip. Warranty support with extended warranty contracts/agreements should be looked into. Routine maintenance and servicing at only authorised service centres should be done.

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