Client: Mumbai's Chhatrapati Shivaji Domestic and International Airport (CSIA). Publication: Touchdown Frequency: Monthly Target Audience: Touchdown has an optimized reach and caters not only to passengers of the domestic carriers, like Indian Airlines, Jet Airways, Kingfisher Airlines, Spice Jet, Indigo etc, but also to International carriers, like British Airways, Emirates, Lufthansa, Qatar Airways etc.
The content of this premium travel magazine is targeted at the upmarket traveller. People who fly frequently and people who fly business class. Therefore, the focus is on travelling luxuriously. There are stories on international and domestic (wine tours, charter flights, etc), travel news that you can use, celebrity vacations, golf, yachting and other lifestyle features. These are content that are fresh from the farm -very current and very topical.