Shubh-yatra
Spice-route
Vistara
Client: Yes Bank Publication: YES COMMUNITY Frequency: Quarterly Target Audience: Targeted to the brands vast stake holder database
One of the key initiatives of the magazine was to conceptualize and convert Yes Bank branches to a Knowledge Sharing Platform enabling them to connect with local communities residing within the BSA on social, economic and environmental issues. YES Bank has a strong belief in building strong community relations by spreading meaningful information on real life issues and creating a feedback mechanism. Held every month and aimed at both children & adults, customers & non-customers, the YES COMMUNITY program has grown significantly over the last few years through its calendar of social events which encompass diverse issues and subjects impacting society at large.
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